Non-Photo Personalized Gifts Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2020-2024 (2023)

The global non-photo personalized gifts market share is expected to increase by USD12.16 billion from 2019 to 2024,and the market's growth momentum will accelerate at a CAGR of 10.05%.

This global non-photo personalized gifts market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global non-photo personalized gifts marketsegmentations by product(wearables and accessories, decoration, kitchenware and tableware, stationery and greeting cards, and others), distribution channel (offline distribution channel and online distribution channel), and geography (North America, Europe, APAC, South America). The global non-photo personalized gifts market report also offers information on several market vendors, including Apollo Global Management Inc., Card Factory plc, Cimpress NV, Enesco LLC, Hallmark Licensing LLC, PersonalizationMall.com LLC, Redbubble Ltd., Sixty Stores Ltd., The Walt Disney Co., and Zazzle Inc. among others.

What will the Non-photo Personalized Gifts Market Size be During the Forecast Period?

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Non-photo Personalized Gifts Market:Key Drivers, Trends, andChallenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era.The growing gifting culture and increasing demand for seasonal decorations is notably driving the global non-photo personalized gifts market growth,although factors such as the availability of alternate products for social expression may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global non-photo personalized giftsindustry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Non-photo Personalized Gifts Market Driver

The growing gifting culture and increasing demand for seasonal decorations is one of the key factors driving the growth of the non-photo personalized gifts market. The advent of the gift-giving culture is impacted by streamlining designs and building efficient ordering processes, enhancing gift customization capabilities, and brainstorming new ideas to make gifting operations smooth and quick. Such measures have facilitated the retention of customers, up-selling, and cross-selling among retailers. Consumers offer various types of gifts, such as personalized novelty and souvenirs, as a social expression, particularly during festivals, to celebrate and cherish special moments and memories. To address the growing culture of occasional and seasonal gifting, vendors also offer products that address the demand for region-specific festivals and occasions. For instance, Hallmark Licensing offers gifts, cards, and ornaments for anniversary, birthday, graduation day, military appreciation, religious events, and retirement. The culture of self-gifting and personalized gifts is also evolving significantly and is fueling the growth of the market. Thus, the advent of gift-giving culture and the increasing demand for seasonal decorations will contribute to the demand for personalized gifts during the forecast period.

Key Non-photo Personalized Gifts Market Trend

The specialized merchandise by vendors will fuel the non-photo personalized gifts market growth. However, the market is witnessing increased demand for specialized merchandise that contributes to the revenue and profit of the retailers and vendors and helps them increase their customer base. The specialized gift stores mostly offer gifts that are crafted by local artisans or are created based on the local themes and nature of the local customer base. This leads to a high degree of product differentiation among specialty retailers. This boosts the demand for specialized merchandise among the premium customer segment. Specialized merchandise can act as a differentiating factor for retailers. This can create a point of difference for gift retailers from other retailers, such as mass merchandisers and department stores. The specialized gift stores can better compete with large retailers by offering unique and rare gift items. They accumulate artwork or jewelry from local artists under one roof that helps gift retailers and vendors to differentiate from large stores, which carry mass-produced products. Vendors also perform as distributors of specialized merchandise by offering exclusive distributorship to other retailers for special product lines. Such increased demand for specialized merchandise is expected to spur the growth of the market during the forecast period.

Key Non-photo Personalized Gifts Market Challenge

The availability of alternate products for social expression is a major challenge for the non-photo personalized gifts market growth. The availability of alternate social expression products and services is a huge emerging challenge for the market in focus. The social expression products witness intense competition from the evolving trend of alternate social expression products and services, such as electronic devices and online platforms to communicate. Moreover, vendors compete with the companies offering products and services through these modes and channels. These competitors of traditional gifts, novelty items, and souvenirs, Such as social media companies that enable and facilitate users to post greetings and images through digital media such as the Internet and mobile. Retailers and local studio photographers that allow users to create their own personalized gift items are among the key competitors Specialized companies that offer electronic greeting cards prove strong competition for the players that are only into traditional paper-based greeting cards business. Electronic gadgets are used as special gits items, especially during the festive season. Increased alternate product offerings and high adoption of digital platforms pose a huge challenge for the market in focus.

Thisglobal non-photo personalized gifts market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trendsand challengeswill help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the non-photo personalized gifts market as a part of the global personal products market within the global household and personal products market.Our research report has extensively covered external factors influencing the parent marketgrowthpotential in the coming years, which will determine the levels of growth of the global non-photo personalized gifts market during the forecast period.

Who are the Major Non-photo Personalized Gifts Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Apollo Global Management Inc.
• Card Factory plc
• Cimpress NV
• Enesco LLC
• Hallmark Licensing LLC
• PersonalizationMall.com LLC
• Redbubble Ltd.
• Sixty Stores Ltd.
• The Walt Disney Co.
• Zazzle Inc.

This statistical study of the non-photo personalized gifts market encompassessuccessful business strategies deployed by the key vendors.The global non-photo personalized gifts market is fragmented and the vendors are deploying organic and inorganic growth strategiesto compete in the market.

Product Insights and News

• Apollo Global Management Inc.-The company offers a wide range of personalized gifts through the brands ShutterFly and SnapFish.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The global non-photo personalized gifts market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Non-photo Personalized Gifts Market Value Chain Analysis

Our report provides extensive informationon the value chain analysis for theglobal non-photo personalized gifts market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chainis essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global personal products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by manufacturersto ensure a sustainable market presence.

Which are the Key Regions for the Non-photo Personalized Gifts Market?

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40% of the market's growth will originate from North America during the forecast period. The US andCanada are the key markets fornon-photo personalized gifts in North America. Market growth in this region will be fasterthan the growth of the market in Europe, MEA, and South America..

The growing gifting culture and increasing demand for seasonal decorations will facilitate theglobal non-photo personalized gifts market growth in North America over the forecast period. This market research report entails detailed information on thecompetitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

During the COVID-19 pandemic, the offline retailing of gifting items witnessed a steep decline in the region, and offline sales were replaced by online sales. Since October 2020, the sales of non-photo personalized gifts had increased dramatically in North America, especially in the US and Canada.However, in 2021, the initiation of large-scale vaccination drives has lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Such factors are expected to drive the market during the forecast period.

What are the Revenue-generating Product Segments in the Non-photo Personalized Gifts Market?

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The global non-photo personalized gifts market share growth by the wearables and accessories segment will be significant during the forecast period.Certain vendors offer personalized wearable gifts that are handmade using eco-friendly materials. For instance, Wearth London Ltd. offers personalized silver ingot necklaces that are made and personalized by hand, using eco-friendly recycled silver. Therefore, the increasing availability of innovative personalization options will trigger the sales of personalized wearable gifts during the forecast period. Thus, the growing personalization of wearables and accessories is expected to drive the growth of the market in focus during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the global non-photo personalized gifts market size and actionable market insights on post COVID-19 impact on each segment.

You may be interested in the regional reports:

US Non-photo Personalized Gifts Market - The market share will grow at a CAGR of more than 8% by 2022.

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What are the Key Data Covered in this Non-photo Personalized Gifts Market Report?

• CAGR of the market during the forecast period2020-2024
• Detailed information on factors that will driveglobal non-photo personalized gifts market growth during the next five years
• Precise estimation of the global non-photo personalized gifts marketsize and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the global non-photo personalized giftsindustry across North America, Europe, APAC, South America, North America, Europe, APAC, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of global non-photo personalized gifts marketvendors

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